How to Build a Strong Brand

This session draws on Marty Neumeier’s influential brand tools and frameworks, including the “onlyness” model for differentiation, the “tribal” approach to customer loyalty, and narrative structures that clarify purpose. Participants will examine how to bridge strategy and design, blending logic with creativity to build brands that resonate and endure. Emphasizing the shift from company-driven messaging to customer co-creation, the session offers practical insights for leaders and entrepreneurs seeking to stand out in competitive markets and cultivate lasting communities around their brands.